Matching Values with Action:
What Sports Media and Fandom Can Teach Your Business about
DEI, Branding, and Sustainability
In a space oversaturated with content and brands all jockeying for position to sell you something,
it’s time for professionals to pause - take a breath - and get strategic.
it’s time for professionals to pause - take a breath - and get strategic.
Presenter: Dr. Tunisha Singleton |
Hear from Dr. Tunisha Singleton, Media Psychologist and Advocate for Community Impact, as she uses the sports media landscape as a lens to explore fandom, define commitment, and connect identity theory to the applied practice of building a holistic business strategy.
With a core focus on matching values with action, Dr. Singleton breaks down what companies can do to create sustainable culture and enjoyment around your brand - just like those rabid sports fans! The important practice of controlling what you can control is also demonstrated through her work with Black Girl Hockey Club, a non-profit organization which Dr. Singleton will integrate as an example of how inclusivity takes many forms but is always rooted in story.
This session is open to all dues-paying credit unions that participate in the SW WA Chapter of Credit Unions.
With a core focus on matching values with action, Dr. Singleton breaks down what companies can do to create sustainable culture and enjoyment around your brand - just like those rabid sports fans! The important practice of controlling what you can control is also demonstrated through her work with Black Girl Hockey Club, a non-profit organization which Dr. Singleton will integrate as an example of how inclusivity takes many forms but is always rooted in story.
This session is open to all dues-paying credit unions that participate in the SW WA Chapter of Credit Unions.
Thursday, November 18, 2021
9:00 - 10:30 am
Link provided prior to event
9:00 - 10:30 am
Link provided prior to event
This is a FREE Event brought to you by your SW Washington Chapter of Credit Unions. We appreciate your registration below for session preparation. Space is limited.
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