SW WA Chapter of Credit Unions
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 ​Roundtable
​

Matching Values with Action:
​
What Sports Media and Fandom Can Teach Your Business about
DEI, Branding, and Sustainability

In a space oversaturated with content and brands all jockeying for position to sell you something,
it’s time for professionals to pause - take a breath - and get strategic. 
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​Presenter:

Dr. Tunisha Singleton



Hear from Dr. Tunisha Singleton, Media Psychologist and Advocate for Community Impact, as she uses the sports media landscape as a lens to explore fandom, define commitment, and connect identity theory to the applied practice of building a holistic business strategy.

​With a core focus on matching values with action, Dr. Singleton breaks down what companies can do to create sustainable culture and enjoyment around your brand - just like those rabid sports fans! The important practice of controlling what you can control is also demonstrated through her work with Black Girl Hockey Club, a non-profit organization which Dr. Singleton will integrate as an example of how inclusivity takes many forms but is always rooted in story. 


This session is open to all dues-paying credit unions that participate in the SW WA Chapter of Credit Unions.
Thursday, November 18, 2021
9:00 - 10:30 am


Link provided prior to event
This is a FREE Event brought to you by your SW Washington Chapter of Credit Unions.  We appreciate your registration below for session  preparation.  Space is limited.

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  • Home
  • About
    • Leadership
    • Education >
      • Scholarship Application
    • Advocacy
    • Philosophy
  • CU Philosophy
    • Pioneers
    • Timeline
    • CUDifference
    • Worldwide
    • 7Principles
  • Events
    • Shred Day 2022
    • Legislative Dinner 2022
    • Roundtable May 2022
    • Micro Course
  • Contact